Principles and practice of marketing

Main Author: Jobber, David
Format: Open Shelf
Published: New York, NY: The McGraw-Hill, 2007.
Edition: 5 th ed..
Subjects:
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037 |a Koperasi USM 
040 |a Lib. of Congress 
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100 1 |a Jobber, David  
245 1 0 |a Principles and practice of marketing   |c David Jobber. 
250 |a 5 th ed.. 
260 |a New York, NY:   |b The McGraw-Hill,   |c 2007. 
300 |a xxxi; 1022 p.:   |b ill.;   |c 26 cm + 1 CD-ROM. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
740 0 |a Principles and practice of marketing 
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