Principles and practice of marketing
| Main Author: | Jobber, David |
|---|---|
| Format: | Open Shelf |
| Published: |
New York, NY:
The McGraw-Hill,
2007.
|
| Edition: | 5 th ed.. |
| Subjects: |
| Physical Description: |
xxxi; 1022 p.: ill.; 26 cm + 1 CD-ROM. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0077114159 |