APA Citation

Jobber, D. (2007). Principles and practice of marketing (5 th ed.). New York, NY: The McGraw-Hill.

Chicago Style Citation

Jobber, David. Principles and Practice of Marketing. 5 th ed. New York, NY: The McGraw-Hill, 2007.

MLA Citation

Jobber, David. Principles and Practice of Marketing. 5 th ed. New York, NY: The McGraw-Hill, 2007.

Warning: These citations may not always be 100% accurate.