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| LEADER |
00611pamja2200193 4500 |
| 001 |
0000075935_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153543.0 |
| 020 |
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|a 9780071106276
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| 037 |
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|a ZAA Murni
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5821.
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| 245 |
1 |
0 |
|a Essentials of contemporary advertising
|c William F. Arens, David H. Schaefer.
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| 260 |
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|a New York, NY:
|b McGraw-Hill,
|c 2007.
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| 300 |
|
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|a xxviii; 558 p.:
|b ill.[some col];
|c 28 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Advertising
|
| 740 |
0 |
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|a Essentials of contemporary advertising
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| 999 |
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|
|a 0000128955
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