Essential of services marketing

Main Author: Lovelock, Christopher
Other Authors: Chew, Patricia, Wirtz, Jochen
Format: Open Shelf
Published: Jurong, Singapore: Prentice hall, 2009.
Subjects:
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020 |a 9789810679958  
037 |a Love Reading 
037 |a ZAA Murni 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.122  
100 1 |a Lovelock, Christopher  
245 1 0 |a Essential of services marketing   |c Christopher Lovelock, Jochen Wirtz, Patricia Chew. 
260 |a Jurong, Singapore:   |b Prentice hall,   |c 2009. 
300 |a xxxii; 566 p.:   |b ill.[some.col];   |c 28 cm.. 
300 |a xxxii; 567 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Professions   |x Marketing  
650 0 |a Service industries   |x Marketing  
700 0 |a Chew, Patricia  
700 0 |a Wirtz, Jochen  
740 0 |a Essential of services marketing 
999 |a 0000128922 
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