Essential of services marketing
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Chew, Patricia, Wirtz, Jochen |
| Format: | Open Shelf |
| Published: |
Jurong, Singapore:
Prentice hall,
2009.
|
| Subjects: |
| Physical Description: |
xxxii; 566 p.: ill.[some.col]; 28 cm.. xxxii; 567 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789810679958 |