Lovelock, C., Chew, P., & Wirtz, J. (2009). Essential of services marketing. Jurong, Singapore: Prentice hall.
Chicago Style CitationLovelock, Christopher, Patricia Chew, and Jochen Wirtz. Essential of Services Marketing. Jurong, Singapore: Prentice hall, 2009.
MLA CitationLovelock, Christopher, Patricia Chew, and Jochen Wirtz. Essential of Services Marketing. Jurong, Singapore: Prentice hall, 2009.
Warning: These citations may not always be 100% accurate.