consumer behaviour : Concepts and applications

Main Author: Landon, David L
Other Authors: Della Bitta, Albert J.
Format: Open Shelf
Published: New York: Mc-Graw Hill, 1993.
Edition: 4th ed..
Series: McGraw Hill series in marketing
Subjects:
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020 |a 0070387672  
037 |a AA Zeal 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.32  
100 1 |a Landon, David L  
245 1 0 |a consumer behaviour :   |b Concepts and applications   |c David L. London, Albert J. Della Bitta. 
250 |a 4th ed.. 
260 |a New York:   |b Mc-Graw Hill,   |c 1993. 
300 |a xxiii; 788 p.:   |b ill;. 
490 0 |a McGraw Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior  
650 0 |a Consumer behavior   |z United States  
700 0 |a Della Bitta, Albert J.  
740 0 |a consumer behavior 
999 |a 0000128909