consumer behaviour : Concepts and applications
| Main Author: | Landon, David L |
|---|---|
| Other Authors: | Della Bitta, Albert J. |
| Format: | Open Shelf |
| Published: |
New York:
Mc-Graw Hill,
1993.
|
| Edition: | 4th ed.. |
| Series: |
McGraw Hill series in marketing
|
| Subjects: |
| Physical Description: |
xxiii; 788 p.: ill;. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0070387672 |