Think two products ahead : secrets the big advertising agencies don't want to know and how to use them for bigger profits

Main Author: Mack, Ben
Format: Open Shelf
Published: Hoboken, NJ: John Wiley & sons, 2007.
Subjects:
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037 |a ZAA Murni 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.15  
100 1 |a Mack, Ben  
245 1 0 |a Think two products ahead :   |b secrets the big advertising agencies don't want to know and how to use them for bigger profits   |c Ben Mack. 
260 |a Hoboken, NJ:   |b John Wiley & sons,   |c 2007. 
300 |a xiii; 242 p.:   |b ill.;   |c 23 cm.. 
500 |a Includes index 
650 0 |a Marketing  
650 0 |a Product management  
650 0 |a Enterpreneurship  
650 0 |a Brand management  
740 0 |a Think two products ahead 
999 |a 0000128897