Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - Women
| Main Author: | Kanner, Bernice |
|---|---|
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill,
2004.
|
| Subjects: |
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| 020 | |a 007146218X | ||
| 037 | |a ZAA Murni | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 5415.32 |
| 100 | 1 | |a Kanner, Bernice | |
| 245 | 1 | 0 | |a Pocketbook power : |b how to reach the hearts and minds of today's most coveted consumers - Women |c by Bernice Kanner. |
| 260 | |a New York, NY: |b McGraw-Hill, |c 2004. | ||
| 300 | |a x; 211 p.; |c 23 cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Women consumers | |
| 740 | 0 | |a Pocketbook power | |
| 999 | |a 0000128895 | ||