APA Citation

Kanner, B. (2004). Pocketbook power: How to reach the hearts and minds of today's most coveted consumers - Women. New York, NY: McGraw-Hill.

Chicago Style Citation

Kanner, Bernice. Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women. New York, NY: McGraw-Hill, 2004.

MLA Citation

Kanner, Bernice. Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women. New York, NY: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.