Marketing the core

Main Author: Kerin, Roger A.
Other Authors: Hartley, Steven William
Format: Reference
Published: New York, NY: McGraw Hill /Irwin, 2009.
Edition: 3rd ed..
Subjects:
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020 |a 9780073381060  
037 |a Pelangi Timur Resources 
040 |a Lib. of Congress 
090 0 0 |a HF 5415  
100 1 |a Kerin, Roger A.  
245 1 0 |a Marketing the core   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
250 |a 3rd ed.. 
260 |a New York, NY:   |b McGraw Hill /Irwin,   |c 2009. 
300 |a xli; 493 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Hartley, Steven William  
740 0 |a Marketing the core 
999 |a 0000128872