Marketing the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven William |
| Format: | Reference |
| Published: |
New York, NY:
McGraw Hill /Irwin,
2009.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xli; 493 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073381060 |