APA Citation

Kerin, R. A., & Hartley, S. W. (2009). Marketing the core (3rd ed.). New York, NY: McGraw Hill /Irwin.

Chicago Style Citation

Kerin, Roger A., and Steven William Hartley. Marketing the Core. 3rd ed. New York, NY: McGraw Hill /Irwin, 2009.

MLA Citation

Kerin, Roger A., and Steven William Hartley. Marketing the Core. 3rd ed. New York, NY: McGraw Hill /Irwin, 2009.

Warning: These citations may not always be 100% accurate.