Behind powerful brands : from strategy to campaign
| Main Author: | Jones, John Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
New Delhi:
Tata McGraw-Hill Pub,
2000.
|
| Subjects: |
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| 037 | |a Landasan | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 6161 |
| 100 | 1 | |a Jones, John Philip | |
| 245 | 1 | 0 | |a Behind powerful brands : |b from strategy to campaign |c John Philip Jones. |
| 260 | |a New Delhi: |b Tata McGraw-Hill Pub, |c 2000. | ||
| 300 | |a xii; 322 p.; |c 24 cm.. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Advertising - Brand name products |z India | |
| 999 | |a 0000128629 | ||