Behind powerful brands : from strategy to campaign
| Main Author: | Jones, John Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
New Delhi:
Tata McGraw-Hill Pub,
2000.
|
| Subjects: |
| Physical Description: |
xii; 322 p.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0074636642 |