APA Citation

Jones, J. P. (2000). Behind powerful brands: From strategy to campaign. New Delhi: Tata McGraw-Hill Pub.

Chicago Style Citation

Jones, John Philip. Behind Powerful Brands: From Strategy to Campaign. New Delhi: Tata McGraw-Hill Pub, 2000.

MLA Citation

Jones, John Philip. Behind Powerful Brands: From Strategy to Campaign. New Delhi: Tata McGraw-Hill Pub, 2000.

Warning: These citations may not always be 100% accurate.