Services marketing : concepts, strategies & cases

Main Author: Hoffman, K. Doughlas
Other Authors: Bateson, John E.G, Hoffman, K Douglas ... Essentials of services markeeing
Format: Open Shelf
Published: Mason, OH: Thomson, South-Western, 2006.
Edition: 3rd ed..
Subjects:
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005 20170719090000.0
005 20160504152442.0
020 |a 0324422830  
037 |a Koperasi USM 
040 |a Lib. of Congress 
090 0 0 |a HD 9980.5.  
100 1 |a Hoffman, K. Doughlas  
245 1 0 |a Services marketing :   |b concepts, strategies & cases   |c K. Doughlas Hoffman, John E.G Bateson. 
250 |a 3rd ed.. 
260 |a Mason, OH:   |b Thomson,   |c South-Western,   |c 2006. 
300 |a xix; 588 p.:   |b ill.;;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Services industries   |x Marketing  
700 0 |a Bateson, John E.G  
700 0 |a Hoffman, K Douglas ... Essentials of services markeeing  
999 |a 0000128541