Services marketing : concepts, strategies & cases
| Main Author: | Hoffman, K. Doughlas |
|---|---|
| Other Authors: | Bateson, John E.G, Hoffman, K Douglas ... Essentials of services markeeing |
| Format: | Open Shelf |
| Published: |
Mason, OH:
Thomson,
South-Western, 2006.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xix; 588 p.: ill.;; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324422830 |