Hoffman, K. D., Bateson, J. E., & Hoffman, K. D. .. E. o. s. m. (2006). Services marketing: Concepts, strategies & cases (3rd ed.). Mason, OH: Thomson.
Chicago Style CitationHoffman, K. Doughlas, John E.G Bateson, and K Douglas ... Essentials of services markeeing Hoffman. Services Marketing: Concepts, Strategies & Cases. 3rd ed. Mason, OH: Thomson, 2006.
MLA CitationHoffman, K. Doughlas, John E.G Bateson, and K Douglas ... Essentials of services markeeing Hoffman. Services Marketing: Concepts, Strategies & Cases. 3rd ed. Mason, OH: Thomson, 2006.
Warning: These citations may not always be 100% accurate.