Services marketing : concepts, strategies & cases
Main Author: | Hoffman, K. Doughlas |
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Other Authors: | Bateson, John E.G, Hoffman, K Douglas ... Essentials of services markeeing |
Format: | Open Shelf |
Published: |
Mason, OH:
Thomson,
South-Western, 2006.
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Edition: | 3rd ed.. |
Subjects: |
KPM SERI ISKANDAR
Call Number: |
HD 9980 5 2006 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000128541 | OPEN SHELF | BOOK | AVAILABLE |