Services marketing : concepts, strategies & cases

Main Author: Hoffman, K. Doughlas
Other Authors: Bateson, John E.G, Hoffman, K Douglas ... Essentials of services markeeing
Format: Open Shelf
Published: Mason, OH: Thomson, South-Western, 2006.
Edition: 3rd ed..
Subjects:

KPM SERI ISKANDAR

Call Number: HD 9980 5 2006
Accession Item Category SMD Status Due Date Notes
0000128541 OPEN SHELF BOOK AVAILABLE