Essentials Marketing

Main Author: Mc Daniel, Carl
Other Authors: Hair, Joseph H, Lamb. Charles W
Format: Open Shelf
Published: Mason, OH: Thomson, South-Western, 2007.
Edition: 5 th ed (International Student ed.
Subjects:
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037 |a Koperasi USM 
040 |a Lib of Congress 
090 0 0 |a HF 5415.  
100 1 |a Mc Daniel, Carl  
245 1 0 |a Essentials Marketing   |c Carl Mc Daniel, Charles W. Lamb, Jr, Joseph F. Hair, Jr. 
250 |a 5 th ed (International Student ed. 
260 |a Mason, OH:   |b Thomson,   |c South-Western,   |c 2007. 
300 |a xxiii; 544 p.:   |b col.;   |c ill. 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing  
650 0 |a Marketing   |x Management  
700 0 |a Hair, Joseph H  
700 0 |a Lamb. Charles W  
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999 |a 0000128508