Essentials Marketing
| Main Author: | Mc Daniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph H, Lamb. Charles W |
| Format: | Open Shelf |
| Published: |
Mason, OH:
Thomson,
South-Western, 2007.
|
| Edition: | 5 th ed (International Student ed. |
| Subjects: |
| Physical Description: |
xxiii; 544 p.: col.; ill. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0324366078 |