Marketing research : on line research applications
| Main Author: | Burns, Alvin C |
|---|---|
| Other Authors: | Bush, Ronald F |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson,
2003.
|
| Edition: | 4 th edition (International edition). |
| Subjects: |
| Physical Description: |
xxxi; 642 p.: [some col], ill;; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131202642 |