|
|
|
|
| LEADER |
00758pamja2200229 4500 |
| 001 |
0000075624_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160504152433.0 |
| 020 |
|
|
|a 0131405462
|
| 037 |
|
|
|a Koperasi USM
|
| 040 |
|
|
|a Lib of Congress
|
| 090 |
0 |
0 |
|a HF 5415.123.
|
| 100 |
1 |
|
|a Clow, Kenneth E
|
| 245 |
1 |
0 |
|a Integrated advertising, promotion, & marketing communications
|c Kenneth E. Clow, Donald Baack.
|
| 250 |
|
|
|a 2nd ed..
|
| 260 |
|
|
|a Upper Saddle River, New Jersey:
|b Pearson /Prentice Hall,
|c 2004.
|
| 300 |
|
|
|a xiii; 538 p.:
|b ill (some col);
|c 28 cm + 1 CD-Rom (4 3 /4 in).
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Baack, Donald
|
| 999 |
|
|
|a 0000128494
|
