Integrated advertising, promotion, & marketing communications
| Main Author: | Clow, Kenneth E |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2004.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xiii; 538 p.: ill (some col); 28 cm + 1 CD-Rom (4 3 /4 in). |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131405462 |