Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion, & marketing communications (2nd ed.). Upper Saddle River, New Jersey: Pearson /Prentice Hall.
Chicago Style CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, & Marketing Communications. 2nd ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2004.
MLA CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, & Marketing Communications. 2nd ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.