Consumer behaviour : building marketing strategy
| Other Authors: | Hawkins, Delbert I |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Mc Graw-Hill,
2007.
|
| Edition: | 10 th ed. |
| Subjects: |
| Physical Description: |
xxiv; 790p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073261546 |