Marketing
| Other Authors: | Kerin, Roger A [et.al] |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
Mc Graw-Hill /Irwin,
2003.
|
| Edition: | 7 th ed.. |
| Subjects: |
| Physical Description: |
xliii; 741 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071151222 |