APA Citation

Kerin, R. A. [. (2003). Marketing (7 th ed.). Boston: Mc Graw-Hill /Irwin.

Chicago Style Citation

Kerin, Roger A [et.al]. Marketing. 7 th ed. Boston: Mc Graw-Hill /Irwin, 2003.

MLA Citation

Kerin, Roger A [et.al]. Marketing. 7 th ed. Boston: Mc Graw-Hill /Irwin, 2003.

Warning: These citations may not always be 100% accurate.