Marketing : the core

Main Author: Kerin, Roger A
Other Authors: Rudelius, William, Hartley, Steven W
Format: Open Shelf
Published: New York, NY: Mc Graw Hill /Irwin, 2004.
Subjects:
LEADER 00650pamja2200217 4500
001 0000075530_0034
005 20170620090000.0
005 20160504152648.0
020 |a 0072880376  
040 |a Lib. of Congress 
090 0 0 |a HF 5415  
100 1 |a Kerin, Roger A  
245 1 0 |a Marketing :   |b the core   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
260 |a New York, NY:   |b Mc Graw Hill /Irwin,   |c 2004. 
300 |a xxxii; 125 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Rudelius, William  
700 0 |a Hartley, Steven W  
999 |a 0000128346 
999 |a 0000128347