Marketing : the core
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Rudelius, William, Hartley, Steven W |
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw Hill /Irwin,
2004.
|
| Subjects: |
| Physical Description: |
xxxii; 125 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072880376 |