APA Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. (2004). Marketing: The core. New York, NY: Mc Graw Hill /Irwin.

Chicago Style Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing: The Core. New York, NY: Mc Graw Hill /Irwin, 2004.

MLA Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing: The Core. New York, NY: Mc Graw Hill /Irwin, 2004.

Warning: These citations may not always be 100% accurate.