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|a 0072935898
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| 037 |
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|a VS Media
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415
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| 100 |
1 |
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|a Perreault, William D
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global - managerial appreach
|c William D. Perreault, Jr., E. Jerome Mc Carthy.
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| 260 |
|
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|a New York, NY:
|b Mc Graw-Hill /Irwin,
|c 2006.
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| 300 |
|
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|a xl; 638 p.:
|b ill.;
|c 28 cm. + CD-Rom.
|
| 490 |
0 |
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|a Mc Graw-Hill /Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Marketing
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| 700 |
0 |
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|a Mc Carthy, E. Jerome (Edmund Jerome)
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| 999 |
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|a 0000128337
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| 999 |
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