Essentials of marketing : a global - managerial appreach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Mc Carthy, E. Jerome (Edmund Jerome) |
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw-Hill /Irwin,
2006.
|
| Series: |
Mc Graw-Hill /Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xl; 638 p.: ill.; 28 cm. + CD-Rom. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072935898 |