Marketing : real people, real choices
| Main Author: | Solomon, Micheal R |
|---|---|
| Other Authors: | Marshall, Greg W., Stuart, Elnora W. |
| Format: | Open Shelf |
| Published: |
Upper saddle River:
Pearson /Prentice Hall,
2006.
|
| Edition: | 4 th ed.. |
| Subjects: |
| Physical Description: |
xxxii; 592 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131968564 |