Stategic marketing management : a means - end approach
| Main Author: | Parry, Mark E |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Mc Graw-Hill,
2002.
|
| Series: |
The Mc Graw-Hill Executive Series
|
| Subjects: |
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| 005 | 20170620090000.0 | ||
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| 020 | |a 0071450939 | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 5415.13 |
| 100 | 1 | |a Parry, Mark E | |
| 245 | 1 | 0 | |a Stategic marketing management : |b a means - end approach |c Mark E. |
| 260 | |a New York: |b Mc Graw-Hill, |c 2002. | ||
| 300 | |a ix; 274 p.: |b ill.; |c 23 cm.. | ||
| 490 | 0 | |a The Mc Graw-Hill Executive Series | |
| 650 | 0 | |a Marketing =-Management | |
| 999 | |a 0000128328 | ||