Stategic marketing management : a means - end approach
| Main Author: | Parry, Mark E |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Mc Graw-Hill,
2002.
|
| Series: |
The Mc Graw-Hill Executive Series
|
| Subjects: |
| Physical Description: |
ix; 274 p.: ill.; 23 cm.. |
|---|---|
| ISBN: |
0071450939 |