Marketing stategy : a decision - focused approach

Other Authors: Walker, Orville C
Format: Open Shelf
Published: New York, NY: Mc Graw-Hill /Irwin, 2006.
Edition: 5 th ed.
Subjects:
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020 |a 0072961902  
040 |a Lib. of Congress 
090 0 0 |a HF 5415.13  
245 0 0 |a Marketing stategy :   |b a decision - focused approach   |c Orville C. Walker, Jr ... [et .al). 
250 |a 5 th ed. 
260 |a New York, NY:   |b Mc Graw-Hill /Irwin,   |c 2006. 
300 |a xvi; 346 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Walker, Orville C  
999 |a 0000128323 
999 |a 0000128324 
999 |a 0000128325