Marketing stategy : a decision - focused approach
| Other Authors: | Walker, Orville C |
|---|---|
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw-Hill /Irwin,
2006.
|
| Edition: | 5 th ed. |
| Subjects: |
| Physical Description: |
xvi; 346 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072961902 |