Walker, O. C. (2006). Marketing stategy: A decision - focused approach (5 th ed.). New York, NY: Mc Graw-Hill /Irwin.
Chicago Style CitationWalker, Orville C. Marketing Stategy: A Decision - Focused Approach. 5 th ed. New York, NY: Mc Graw-Hill /Irwin, 2006.
MLA CitationWalker, Orville C. Marketing Stategy: A Decision - Focused Approach. 5 th ed. New York, NY: Mc Graw-Hill /Irwin, 2006.
Warning: These citations may not always be 100% accurate.