Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Peircy, Nigel F |
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw-Hill,
2006.
|
| Edition: | 8 th ed.. |
| Subjects: |
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| 005 | 20170620090000.0 | ||
| 005 | 20160504152646.0 | ||
| 020 | |a 0071244328 | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 5415.13. |
| 100 | 1 | |a Cravens, David W | |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens, Nigel F. Piercy. |
| 250 | |a 8 th ed.. | ||
| 260 | |a New York, NY: |b Mc Graw-Hill, |c 2006. | ||
| 300 | |a xvii; 726 p.: |b ill.; |c 26 cm.. | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 0 | |a Peircy, Nigel F | |
| 999 | |a 0000128322 | ||
| 999 | |a 0000227568 | ||