Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Peircy, Nigel F |
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw-Hill,
2006.
|
| Edition: | 8 th ed.. |
| Subjects: |
| Physical Description: |
xvii; 726 p.: ill.; 26 cm.. |
|---|---|
| ISBN: |
0071244328 |