APA Citation

Cravens, D. W., & Peircy, N. F. (2006). Strategic marketing (8 th ed.). New York, NY: Mc Graw-Hill.

Chicago Style Citation

Cravens, David W., and Nigel F. Peircy. Strategic Marketing. 8 th ed. New York, NY: Mc Graw-Hill, 2006.

MLA Citation

Cravens, David W., and Nigel F. Peircy. Strategic Marketing. 8 th ed. New York, NY: Mc Graw-Hill, 2006.

Warning: These citations may not always be 100% accurate.