Kotler, P., & Armstrong, G. (2005). Principles of marketing. New Delhi: Prentice hall.
Chicago Style CitationKotler, Philips, and Gary Armstrong. Principles of Marketing. New Delhi: Prentice hall, 2005.
MLA CitationKotler, Philips, and Gary Armstrong. Principles of Marketing. New Delhi: Prentice hall, 2005.
Warning: These citations may not always be 100% accurate.