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| LEADER |
00627pamja2200205 4500 |
| 001 |
0000075481_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160504152637.0 |
| 020 |
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|a 0470821329
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| 037 |
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|a ZAA Murni
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415
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| 100 |
1 |
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|a Davis, John,
|d 1960
|
| 245 |
1 |
0 |
|a Measuring Marketing 103 key metrics every marketer needs
|c John Davis.
|
| 260 |
|
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|a Singapore:
|b John Wiley & Sons (Asia),
|c 2007.
|
| 300 |
|
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|a xvii; 408 p.:
|b ill.;
|c 26 cm..
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Marketing Research
|
| 650 |
|
0 |
|a Marketing - Evaluation
|
| 999 |
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|a 0000128259
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