Measuring Marketing 103 key metrics every marketer needs
| Main Author: | Davis, John, 1960 |
|---|---|
| Format: | Open Shelf |
| Published: |
Singapore:
John Wiley & Sons (Asia),
2007.
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| Subjects: |
| Physical Description: |
xvii; 408 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0470821329 |