Davis, J. (2007). Measuring Marketing 103 key metrics every marketer needs. Singapore: John Wiley & Sons (Asia).
Chicago Style CitationDavis, John. Measuring Marketing 103 Key Metrics Every Marketer Needs. Singapore: John Wiley & Sons (Asia), 2007.
MLA CitationDavis, John. Measuring Marketing 103 Key Metrics Every Marketer Needs. Singapore: John Wiley & Sons (Asia), 2007.
Warning: These citations may not always be 100% accurate.