Marketing communications : a Europeon perspective
| Main Author: | Pelsmaker, Patrick De. |
|---|---|
| Other Authors: | Bergh, Jeori Van Den, 1971, Geuens, Maggie, 1969 |
| Format: | Open Shelf |
| Published: |
Harlow, England:
Financial Times /Prentice Hall,
, 2997.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xviii; 610 p.: ill; 25 cm.. |
|---|---|
| ISBN: |
0273706934 |